Every brand has a story. Are you telling yours?
What is Content Marketing?
If this terms scares you, do not fret. You are likely already doing content marketing in some form. If you create assets of any kind - blogs, ebooks, webinars, social posts, podcasts, etc - in order to drive brand awareness, engagement, and ultimately, sales, you are doing content marketing.
How do I use Content to build relationships?
To build a powerful brand, you must build powerful connections. In many ways, creating an effective content strategy is like dating. Would you show up to a first date with an engagement ring? Probably not. Treat your content marketing strategy with similar care. Create content that helps your customers understand why your product can solve their problems and be the fairy-tale ending they have been searching for.
What Content should I use?
If you already understand why content marketing is so critical to your integrated marketing strategy, you may be wondering which type of content is optimal for each stage of the buyer journey. Look no further. We have developed a one-page cheat sheet to help you determine which type of asset to use depending on your goal.