How to Not Sabotage your Personal Brand Online
We all have a "brand" - we all have things we are known for, passions we pursue, favorite musicians, movies, and food, opinions on everything from politics to the environment to fashion. How do we share those passions without crossing the line?
What is Content Marketing?
The term content marketing is, in itself, vague. Are you marketing content? Are you marketing services? What even falls under the definition of content? If you create an awesome blog, are you then doing effective content marketing?
Let's start from the beginning.
One thing that I have learned to be true is that no matter what form it takes, every story that captures a wide-spread audience can teach us something about effective content marketing.
What Beauty & the Beast can teach us about great Content Marketing
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Marketing Macros was born out of my love for two things: marketing & fitness. Living a fit lifestyle and seeing your goals come to life requires an optimum mix of "macros": carbohydrates, protein, & fat. Those are the nutrients that fuel you to perform. Exercise utilizes those nutrients to grow & reshape your physique.
Marketing can be thought of in the same light. The macros of digital marketing came be thought of as content, social media, SEO, blogs, web design, community engagement, etc. Optimizing each of those so that they work to help the others is when the magic comes together. Daily attention (exercise) is what strengthens them & transforms your entire digital presence.
Whether you're a small company or just looking to build your own professional brand, Marketing Macros provides insight & thought leadership on how to achieve growth.